Hey! I am Francesco Bertocci a well-rounded italian-born strategic Designer, with a passion for people, interactions, ideas and brands.

I’ve lived and worked in Rome, Milan and New York City. I moved to Brooklyn in 2004 and I became an American citizen in 2016. I want to create experiences and products that improve people’s lives. I believe considering people, their feelings, physical needs and goals are critical for successful design.

Looking to collaborate? Drop me a line or call me at 646-226-1820.


I am a Product Designer, Design Systems & Ops expert and Entrepreneur

I have been a Sketch Ambassador in NYC for a few years now and in October 2019 I joined Sketch as Customer Success Manager where I help teams make the most of Sketch and improve the way they design and collaborate.
I have trained individuals and teams on how to adopt and leverage design and prototyping tools and improve workflows as well as companies design and implement Design Pattern Libraries, and improve team collaboration and productivity. (Select clients include: frog design, Droga5, Viacom, Deloitte, Gartner.)

I specialize in:
- Consulting, Mentoring and Teaching (Design Workflow & Prototyping Tools, Design Systems & Ops)
- Strategizing, Concepting, Designing & Prototyping (Inception through Design Sprints, Development oversight and launch)
- Product & Interaction Design (UI/UX) (Platform, Desktop & Mobile Applications)


I have been working on a few productivity plugins for 💎Sketch, in particular 🌈 FreeFlow and I am the founder of Free&Willing, a platform to empower talent and connect it with companies hiring.


Curiosity drives me

I love to learn new languages (I speak Italian, English and a bit of Spanish), design useful things, photography, travel, to eat & cook, play, oh... and lean startups, prototyping, coding, technology and mentoring – a lot. I post about #UX #UI #design #mobile #prototyping and #startups on twitter @fbmore. See some personal mobile apps I designed and built.

I also run the Design & Prototype User Experiences and the Hackers 4 Good meetups in NYC.